Published on May 11, 2020
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Canadian award-winning singer and songwriter Tara Shannon releases new single called ‘Say’ in partnership with Advance Care Planning in Canada to support the #SpeakUp campaign 

The Advance Care Planning in Canada  #SpeakUp campaign is designed to help raise awareness and provide support around embracing hard conversations about palliative care 
You can listen to ‘Say” single here

Toronto, Ont. (May 11, 2020) – The Advance Care Planning Initiative in Canada, led by Canadian Hospice Palliative Association (CHPCA) and popular Canadian singer-songwriter Tara Shannon have written a song called ‘Say’ to help raise awareness around the  #SpeakUp campaign. The initiative serves to engage Canadians in having conversations about future health care needs in the event you are not able to speak for yourself. Advance Care Planning is about ensuring your values, beliefs and wishes are respected.  It’s about how we care for each other.  “SAY” provides a wonderful compassionate way to start the conversation.

Tara’s single ‘Say’, co-written with Hayley McLean, has a soulful and compassionate melody that lends itself well to the goal of the campaign; to help bridge a communications barrier between loved ones and the discussion around starting advance care planning. It’s easy to assume the care wishes in the event of an accident or illness but taking the time to speak up and talk about it makes the difference down the road.

“It can feel daunting to have those kinds of discussions…almost like we might be tempting fate…but when the care wishes are known beforehand, it really does make it easier for your loved ones and healthcare professionals when the time comes,” says singer-songwriter Tara Shannon. “When I was approached to work with ACP on this campaign I actually kind of chuckled because I knew my music was on the sadder side but didn’t think I had reached the sadness of death yet! But that’s what got me intrigued because this isn’t about death at all. It’s about encouraging conversation to soften the edges, to inspire deeper connection and encourage a safe space for everyone to ask for what they need. I can write songs about that all day long.”

The single ‘Say’ is streaming on  iTunesAmazon, DeezerGoogle Play, and Spotify.

Advance Care Planning community created a YouTube video to help direct questions users have about the program and where to start in an easy 5 step tutorial.

The 5 Steps Include

1. Think about what’s right for you. 

  • What are my values, beliefs and understanding about end of life care and specific medical procedures? What’s important to me?

2. Learn about medical procedures. 

  • There are many medical procedures that can be offered at the end of life. Some may improve your quality of life, others may only prolong life. Different people have different thoughts about these procedures.

3. Decide who will be your substitute decision maker? 

  • Choose someone who would honour and follow your wishes, and is able to speak for you if you can’t speak for yourself.

4. Talk about your wishes.

  •  Talk with your substitute decision maker, family members and friends who are important to you. Tell your health care team – and if you have a written plan, share it with them.

5. Record your wishes.

  •  It’s a good idea to write down your wishes or make a recording or video. There are also forms available in most provinces and territories.

The Canadian Hospice Palliative Care Association in conjunction with Advance Care Planning have created national workbooks around advance palliative care support. The workbook includes information about advance care planning and will guide users through the steps of making a plan and a way to share your wishes for future healthcare, and to name a loved one who can speak for someone, if they can’t speak for themselves. Visit advancecareplanning.ca to use the free online interactive workbook or print a copy to work through the questions with your loved ones.

About Tara Shannon
Photo of Tara ShannonCanadian award winning artist and songwriter, Tara Shannon, is heading into her busiest year yet. Her latest project, “SAY”, in partnership with Advance Care Planning in support of Canadian Hospice Palliative Care Association showcases her work as a sought-after songwriter with a talent to capture the essence of a message. Previous campaigns such as The Butterfly Child , in partnership with DEBRA Canada for her dear friend Jonathan Pitre and Be You Girl, in partnership with Morguard Investments, have showcased Shannon’s gift as a songwriter and reveal a philanthropist’s heart.

Her previous single “Mutha” , a song she co-wrote with Roxie Dean (Reba McEntire, Faith Hill, Jamie O’Neal) about her eventful life as a mother of seven children, garnered more than 150K video views, debuted at #2 on most active indie downloads and reached Top 50 on the Music Row Country Breakout chart in the US.

“Where The Light Comes In” , Shannon’s latest EP, was released in November, 2019 with a performance at the National Arts Centre in Ottawa. The first single, “Freedom” released to US radio in April, 2020 made the PlayMPE Top 20 Streams first week out and features the band WesternBoy from Nashville, TN.

Notable performances include Ottawa Bluesfest (main stage), National Arts Centre, Canadian Tire Centre (Tim Horton’s Roar of the Rings), Inspire Awards (Saint-John), Amazing People Gala (Ottawa), CMA Fest (Nashville), United Way National Conference (Hamilton), Canada Without Poverty National Conference (Ottawa), Russell Arena (with Andre Philippe Gagnon).

About Advance Care Planning
The national ‘Speak Up’ Advance Care Planning (ACP) in Canada initiative is led by the Canadian Hospice Palliative Care Association (CHPCA) with a financial contribution from Health Canada. The initiative aims to help people living in Canada prepare for their future and personal health care. The project involves a series of public awareness campaigns, supports community-based ACP programs, and promotes ACP resources and guides.

About Canadian Hospice Palliative Care Association
The Canadian Hospice Palliative Care Association – the national voice for hospice palliative care in Canada – is dedicated to the pursuit of excellence in care for persons approaching death so that the burdens of suffering, loneliness and grief are lessened. The CHPCA operates in close partnership with other national organizations and continues to work to ensure that “that all Canadians have access to quality hospice palliative care.”​

For media inquiries please contact:
Chrissy Newton, VOCAB Communications, at chrissy@vocabcommunications.com, 416.705.9523