2017/04/16 00:00:00

April 16

This year was a huge success thanks to the many people and organizations who partnered with us to promote advance care planning!

***You can read the full ACP Day 2017 Report here***

Our ACP Day 2017 campaign’s theme is “My Community.” The campaign kit tools will remind individuals to think about the people in their community and suggest ways to have conversations and decide on a Substitute Decision Maker.

Our free downloadable resources are available to help you promote this important day. If you have a special request or questions about the campaign, please contact Chad Hammond at chammond@chpca.net.

If you require printed materials such as printed posters, workbooks, wallet cards, etc., please visit the CHPCA Marketplace.

 In 2016, our campaign focus was on what is a Substitute Decision Maker, for more information click here.

Campaign theme: My Community


– My Community – Short animated video. Great for waiting rooms!


– Short live video.

Stories of people who have benefited from advance care planning. Works great as a conversation starter.


– Put up a poster at your clinic, community centre, or library to promote advance care planning. Download the Speak Up version or Download a version with space for the logo of your organization.


– Share these with your friends, family, and community members to get them thinking about their future wishes. Who’s in your community? You’re part of my community.

Wallet Card/Bookmark

– Perfect for waiting rooms and as handouts at events.


– Let everyone know you’ve made a plan!

Faith Letter

– A letter that you can send to faith groups in your community. Use the template or customize it to come from you or your organization.


– Who’s in your community? – Perfect for your newsletter, website, or e-blast.

Email Template

– Use this e-mail template to spread the words to members of your organization.

Social Networking Messages

– Suggested Twitter/Facebook messages – don’t forget to use the #ACPDay2017 hashtag!

PowerPoint Presentation

– An overview of the 5 Steps to advance care planning, ACP Day, and the resources available through SpeakUp.

News Release

– Use this release to send to your local media or as a guide to create your own custom release.

Web Button

– For your website home page.


– We have National and Provincial workbooks and guides, as well as a National Online Interactive workbook.

Conversation Starters

– Great ways to get the conversation started.

Guide for Health Care Professionals

– Our Just Ask card and Goals of Care booklet can help you have important conversations with patients and families.